Additional Campus Affiliations
Head, Charles H. Sandage Department of Advertising
Professor, Charles H. Sandage Department of Advertising
Professor, Institute of Communications Research
Professor, European Union Center
Professor, Center for Latin American and Caribbean Studies
Recent Publications
Shabalina, O., Nelson, M. R., & Wise, K. (2025). “Good Gestalt” of Image Ad Design: Exploring Screen-Ad Congruence Effects on Ad Aesthetic Appreciation and Likeability in Social Media Feeds. Journal of Current Issues and Research in Advertising. Advance online publication. https://doi.org/10.1080/10641734.2024.2441958
Shabalina, O., & Nelson, M. R. (2025). Reconsidering Ad Design Practices and Visual Aesthetics in Social Media Interactive Spaces: Toward a Conceptual Framework. Journal of Interactive Advertising. Advance online publication. https://doi.org/10.1080/15252019.2025.2467064
Ahn, R. J., Nelson, M. R., Eales, L., Da Silva Cherubini, F., Simenec, T. S., Ali, A., Davis, S. L., & Ferguson, G. M. (2024). Exploring Persuasion Knowledge, Identity-Related Media Use, and Ad Skepticism of Black Immigrant and Refugee Adolescents. Journal of Current Issues and Research in Advertising, 45(2), 196-218. https://doi.org/10.1080/10641734.2023.2271937
Chen, C., & Nelson, M. R. (2024). “Metaverse” Typology Based on Affordances and Psychological Processes. Journal of Interactive Advertising, 24(4), 324-343. Advance online publication. https://doi.org/10.1080/15252019.2024.2385523
Cook, K. M. L., & Nelson, M. R. (2024). Exploring the process of remote enculturation through heritage possessions: A case study of transracial international adoptees. Journal of Consumer Culture, 24(2-3), 233-251. https://doi.org/10.1177/14695405241243195