Additional Campus Affiliations
Head, Charles H. Sandage Department of Advertising
Professor, Charles H. Sandage Department of Advertising
Professor, Institute of Communications Research
Professor, Center for Latin American and Caribbean Studies
Professor, European Union Center
Recent Publications
Shabalina, O., Nelson, M. R., & Wise, K. (2026). “Good Gestalt” of Image Ad Design: Exploring Screen-Ad Congruence Effects on Ad Aesthetic Appreciation and Likeability in Social Media Feeds. Journal of Current Issues and Research in Advertising, 47(1), 46-71. https://doi.org/10.1080/10641734.2024.2441958
Bhalla, S., Nelson, M. R., & Spikes, M. A. (2025). Classroom contexts: Teachers talk teaching media literacy. Journal of Media Literacy Education, 17(2), 37-52. https://doi.org/10.23860/JMLE-2025-17-2-3
Liu, A. Y., Ji, A., Taneja, H., & Nelson, M. R. (2025). Stakeholder-desired audiences: Fans’ audience data imaginaries and how they shape industry data practices. Convergence, 31(6), 1865-1885. Article 13548565251366412. https://doi.org/10.1177/13548565251366412
Shabalina, O., & Nelson, M. R. (2025). Reconsidering Ad Design Practices and Visual Aesthetics in Social Media Interactive Spaces: Toward a Conceptual Framework. Journal of Interactive Advertising, 25(2), 139-156. https://doi.org/10.1080/15252019.2025.2467064
Wang, Y., Chen, C. C., & Nelson, M. R. (2025). Virtual Persuasion: The Power and Risk of VR in Modern Advertising. In Rethinking Advertising: Ethics and Effectiveness (pp. 185-208). Springer. https://doi.org/10.1007/978-3-031-86536-7_11