Additional Campus Affiliations
Acting Head, Charles H. Sandage Department of Advertising
Professor, Charles H. Sandage Department of Advertising
Professor, Institute of Communications Research
Professor, Business Administration
Professor, European Union Center
Recent Publications
Shabalina, O., Nelson, M. R., Lobodenko, L. K., & Hong, N. (Accepted/In press). Culture at Arm’s Length: The Effects of Analytic-Holistic Thinking on Visual Aesthetics in Brand Selfies Taken by Chinese, Russian, and U.S. Consumers. Journal of Current Issues and Research in Advertising. https://doi.org/10.1080/10641734.2022.2093804
Wang, Y., Chen, C., Nelson, M. R., & Sar, S. (Accepted/In press). Walk in my shoes: How perspective-taking and VR enhance telepresence and empathy in a public service announcement for people experiencing homelessness. New Media and Society. https://doi.org/10.1177/14614448221108108
Ferguson, G. M., Meeks Gardner, J. M., Nelson, M. R., Giray, C., Sundaram, H., Fiese, B. H., Koester, B., Tran, S. P., & Powell, R. (2021). Food-Focused Media Literacy for Remotely Acculturating Adolescents and Mothers: A Randomized Controlled Trial of the “JUS Media? Programme”. Journal of Adolescent Health, 69(6), 1013-1023. https://doi.org/10.1016/j.jadohealth.2021.06.006
Nelson, M. R. (2021). AAA Resources for Multicultural and International Advertising Teaching and Research. Journal of Advertising Education, 25(2), 146-150. https://doi.org/10.1177/10980482211045117
Nelson, M. R., Ham, C. D., Haley, E., & Chung, U. C. (2021). How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media. Journal of Interactive Advertising, 21(3), 225-242. https://doi.org/10.1080/15252019.2021.1978352